Holden Bailey

Brand & Web Design

Holden
Bailey

Brand identity, marketing campaigns, and web design for clients in construction, hospitality, and beyond.

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Selected Work

Projects

Shepherd Bay homepage hero over an aerial view of Charleston, SC
Case Study

Shepherd Bay

A brand and web rebuild for a construction management company, built around a single problem: most clients don't understand the preconstruction process. Site structure, content, and identity were reworked to set expectations before the first conversation.

Ketch brand design frame
Brand & Design

Ketch

Brand identity and customer-facing design assets for a technical SaaS product. Translated complex product information into clear, visually consistent collateral across web and print.

Marketing Campaign

ArtPower

Led ArtPower's marketing and design team at UC San Diego, creating posters, social content, and campaign visuals for live performances throughout the year. Work included a fully designed campaign for a sold-out off-campus show in downtown San Diego.

A.I.M by Kyle Abraham event promotion Marquis Hill: New Gospel Revisited event promotion May the 4th event promotion
Sol Surfcraft brand identity over an aerial ocean wave photo
Logo & Brand Identity

Sol Surfcraft

Brand identity for a small surfboard shaping company, including logo design, built with production cost effectiveness in mind.

AR fitness app heads-up display mockup during a cycling workout
UX Wireframe

Augmented Reality Fitness App

UX wireframing and interaction concept for an AR-powered fitness application. User research, wireframing, and user flow across multiple screens.

Operation Sandtrap campaign header featuring the Coastal Construction Command seal
Concept Design

Operation Sandtrap

Speculative design concept exploring creative solutions to combat sea level rise. Visual communication, infographic design, and campaign identity for an environmental initiative.

Background

About

I'm a designer who's genuinely hard to put in a box. My background covers brand identity, UX, web development, and marketing. I find the most interesting problems usually live across all of them.

I studied Visual Arts and Design at UC San Diego and Architecture at Orange Coast College, built and run a web design agency serving small businesses, and have led marketing campaigns, designed brand systems, and shipped customer-facing work across a range of industries. I work in Figma, write HTML and CSS, and think about the full arc of a design problem from research and strategy through to what actually ships. I'm also drawn to design as an operational tool, figuring out where a process breaks down or where people get lost, and working backwards from there.

Outside of work I build my own computers, follow developments in AI closely, and run regularly. I tend to ask why something works, not just whether it does.

Brand Identity Visual Design Social Media Campaign Marketing Content Creation UX Design Web Design Web Development HTML & CSS Adobe Creative Suite Figma Copywriting

Let's work together.

Available for full-time roles and freelance projects in the Charleston, SC area.

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